The Throttleman brand is one of the most popular casual clothing brands founded in Portugal. Created in 1991 as Boxer Shorts, a concept based on small shops offering boxers, shirts and ties for men, the brand quickly evolved, becoming Throttleman in 1996.

The site plays a dual role as a corporate site with catalogue and an online store which placed a particular challenge on the layout and navigation structure. There are also specific demands on flexibility for growth, as the project continously evolves and requires quick adaptation to changing business needs.